{"product_id":"primo-grande-ceramic-carpet","title":"Primo Grande Ceramic Carpet","description":"\u003cp\u003eThe Primo Grande Ceramic carpet offers a clean and refined look with its soft neutral tone and extra heavyweight twist pile construction. Its versatile shade creates a calm, modern foundation that works beautifully across both home and commercial interiors.\u003c\/p\u003e\n\n\u003cp\u003ePart of the Primo Grande range, this carpet is manufactured in the UK from 100% Excellon Polypropylene. Designed for demanding spaces, it is highly stain resistant and fully bleach cleanable, making everyday maintenance simple. Suitable for extra heavy domestic use and medium contract settings, it combines lasting durability with comfort through its soft fleece backing.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features of Primo Grande Carpet\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e100% Excellon Polypropylene for durability and easy care\u003c\/li\u003e\n\u003cli\u003eExtra heavyweight twist pile for enhanced performance\u003c\/li\u003e\n\u003cli\u003eBleach cleanable fibres for effortless stain removal\u003c\/li\u003e\n\u003cli\u003eSuitable for extra heavy domestic and medium contract use\u003c\/li\u003e\n\u003cli\u003eSoft fleece backing for added comfort and insulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eMaterials and Build Quality\u003c\/h2\u003e\n\u003cp\u003eThe Primo Grande Ceramic carpet is crafted from high-quality polypropylene fibres designed to withstand heavy wear. Its extra heavyweight twist pile construction helps hide dirt and resist flattening, keeping the carpet looking smart in high-traffic areas.\u003c\/p\u003e\n\n\u003cp\u003eThe fleece backing adds a cushioned feel underfoot while also supporting the carpet’s structure and improving insulation. Backed by a 10-year stain and wear warranty, this carpet offers dependable long-term performance with minimal upkeep.\u003c\/p\u003e\n\n\u003ch2\u003eIdeal Use and Placement\u003c\/h2\u003e\n\u003cp\u003eThis carpet is ideal for living rooms, hallways, stairs, offices and other high-traffic areas where durability and easy maintenance are essential. It performs well in busy homes and medium contract environments.\u003c\/p\u003e\n\n\u003cp\u003eThe Ceramic shade offers a light and adaptable finish that pairs well with neutral palettes, contemporary décor and a wide range of interior styles.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: 100% Excellon Polypropylene\u003c\/li\u003e\n\u003cli\u003eConstruction: Extra heavyweight twist pile\u003c\/li\u003e\n\u003cli\u003eWear Warranty: 10 Years\u003c\/li\u003e\n\u003cli\u003eStain Resistance: Bleach cleanable\u003c\/li\u003e\n\u003cli\u003eSuitability: Extra Heavy Domestic \/ Medium Contract\u003c\/li\u003e\n\u003cli\u003eBacking: Fleece\u003c\/li\u003e\n\u003cli\u003eColours: 16 modern shades (plain and heather mix)\u003c\/li\u003e\n\u003cli\u003eMade in: UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAvailable Widths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e4 metres\u003c\/li\u003e\n\u003cli\u003e5 metres\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\n\u003cp\u003eThe Primo Grande Ceramic carpet combines extra heavyweight durability with a clean, contemporary appearance. Its easy-clean fibres, dense twist pile and supportive backing make it a reliable flooring choice for demanding spaces.\u003c\/p\u003e\n\n\u003cp\u003eChoose this carpet for a low-maintenance, long-lasting option that delivers comfort, resilience and modern style for both home and commercial use.\u003c\/p\u003e\n\u003c!-- hcd-uk-para --\u003e\u003cp\u003eAvailable for delivery to Northern Ireland and the Republic of Ireland. Free delivery on orders over £899 \/ €899 — see our \u003ca href=\"\/en-ie\/policies\/shipping-policy\"\u003eshipping policy\u003c\/a\u003e for full details. Fast dispatch and easy returns available. Shop now at Home Centre Direct.\u003c\/p\u003e\u003c!-- \/hcd-uk-para --\u003e","brand":"Cormar-Carpets","offers":[{"title":"Default Title","offer_id":48901191991525,"sku":"108-533718","price":30.84,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2485\/6752\/files\/c-inetpub-wwwroot-cormar-carpets-b2c-cms-cormarcarpetsb2c-v8-images-import-image_369e9532-04d0-4dd4-98be-d4bd4b4aae33.jpg?v=1778383390","url":"https:\/\/homecentredirect.co.uk\/en-ie\/products\/primo-grande-ceramic-carpet","provider":"Home Centre Direct","version":"1.0","type":"link"}