{"product_id":"primo-ultra-beaver-carpet","title":"Primo Ultra Beaver Carpet","description":"\u003cp\u003eThe Primo Ultra Beaver carpet brings a rich and natural warmth to your interior with its deep brown tones and classic twist pile finish. Its earthy colouring creates a grounded and cosy feel, making it a versatile choice for both contemporary and traditional spaces.\u003c\/p\u003e\n\n\u003cp\u003ePart of the Primo Ultra range, this carpet is manufactured in the UK from 100% Excellon Polypropylene. Designed for busy homes and light commercial environments, it offers excellent stain resistance and is fully bleach cleanable, making everyday maintenance simple and hassle-free. Suitable for extra heavy domestic use and medium contract settings, it delivers long-lasting durability alongside comfort thanks to its soft fleece backing.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features of Primo Ultra Carpet\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e100% Excellon Polypropylene for durability and easy maintenance\u003c\/li\u003e\n\u003cli\u003eTwist pile construction for extra heavy domestic and contract use\u003c\/li\u003e\n\u003cli\u003eBleach cleanable fibres for effortless stain removal\u003c\/li\u003e\n\u003cli\u003eFresh, on-trend colour palette to suit a wide range of interiors\u003c\/li\u003e\n\u003cli\u003eSoft fleece backing for added comfort and insulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eMaterials and Build Quality\u003c\/h2\u003e\n\u003cp\u003eThe Primo Ultra Beaver carpet is crafted from high-performance polypropylene fibres engineered to withstand heavy foot traffic. Its dense twist pile construction resists flattening while helping to conceal everyday wear, ensuring your carpet maintains its appearance over time.\u003c\/p\u003e\n\n\u003cp\u003eThe Beaver shade offers a deep, natural finish that enhances both style and practicality. The fleece backing provides cushioning underfoot and improves thermal insulation, helping to create a more comfortable living environment. Backed by a 10-year stain and wear warranty, this carpet offers dependable performance with minimal upkeep.\u003c\/p\u003e\n\n\u003ch2\u003eIdeal Use and Placement\u003c\/h2\u003e\n\u003cp\u003eThis carpet is ideal for living rooms, hallways, stairs, bedrooms and light commercial areas where durability is essential. It performs particularly well in busy households and high-traffic spaces.\u003c\/p\u003e\n\n\u003cp\u003eThe Beaver shade delivers a warm and versatile look that pairs beautifully with wooden furnishings, neutral palettes and cosy textiles, helping to create a welcoming and comfortable interior.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: 100% Excellon Polypropylene\u003c\/li\u003e\n\u003cli\u003eConstruction: Twist pile\u003c\/li\u003e\n\u003cli\u003eWear Warranty: 10 Years\u003c\/li\u003e\n\u003cli\u003eStain Resistance: Bleach cleanable\u003c\/li\u003e\n\u003cli\u003eSuitability: Extra Heavy Domestic \/ Medium Contract\u003c\/li\u003e\n\u003cli\u003eBacking: Fleece\u003c\/li\u003e\n\u003cli\u003eColours: Fresh on-trend palette\u003c\/li\u003e\n\u003cli\u003eMade in: UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAvailable Widths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e4 metres\u003c\/li\u003e\n\u003cli\u003e5 metres\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\n\u003cp\u003eThe Primo Ultra Beaver carpet combines exceptional durability with a warm, timeless aesthetic. Its easy-clean fibres, comfortable backing and rich colour make it a practical and stylish flooring solution for demanding environments.\u003c\/p\u003e\n\n\u003cp\u003eChoose this carpet for a low-maintenance, hardwearing option that delivers comfort, resilience and classic appeal throughout your home or workspace.\u003c\/p\u003e\n\u003c!-- hcd-uk-para --\u003e\u003cp\u003eAvailable for delivery to Northern Ireland and the Republic of Ireland. Free delivery on orders over £899 \/ €899 — see our \u003ca href=\"\/en-ie\/policies\/shipping-policy\"\u003eshipping policy\u003c\/a\u003e for full details. Fast dispatch and easy returns available. Shop now at Home Centre Direct.\u003c\/p\u003e\u003c!-- \/hcd-uk-para --\u003e","brand":"Cormar-Carpets","offers":[{"title":"Default Title","offer_id":48903960592613,"sku":"108-101527","price":28.47,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2485\/6752\/files\/primo-ultra_beaver_overhead.jpg?v=1778384258","url":"https:\/\/homecentredirect.co.uk\/en-ie\/products\/primo-ultra-beaver-carpet","provider":"Home Centre Direct","version":"1.0","type":"link"}