{"product_id":"primo-ultra-doeskin-carpet","title":"Primo Ultra Doeskin Carpet","description":"\u003cp\u003eThe Primo Ultra Doeskin carpet offers a soft and sophisticated look with its gentle neutral tones and smooth twist pile finish. Its subtle colour creates a calm and elegant backdrop, making it a versatile choice for both modern and classic interiors.\u003c\/p\u003e\n\n\u003cp\u003ePart of the Primo Ultra range, this carpet is manufactured in the UK from 100% Excellon Polypropylene. Designed for busy homes and light commercial environments, it provides excellent stain resistance and is fully bleach cleanable, making everyday maintenance simple and effective. Suitable for extra heavy domestic use and medium contract settings, it combines durability with comfort thanks to its soft fleece backing.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features of Primo Ultra Carpet\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e100% Excellon Polypropylene for durability and easy maintenance\u003c\/li\u003e\n\u003cli\u003eTwist pile construction for extra heavy domestic and contract use\u003c\/li\u003e\n\u003cli\u003eBleach cleanable fibres for effortless stain removal\u003c\/li\u003e\n\u003cli\u003eOn-trend colour palette to suit a wide range of interiors\u003c\/li\u003e\n\u003cli\u003eSoft fleece backing for added comfort and insulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eMaterials and Build Quality\u003c\/h2\u003e\n\u003cp\u003eThe Primo Ultra Doeskin carpet is crafted from high-performance polypropylene fibres designed to withstand heavy foot traffic. Its dense twist pile construction resists flattening while helping to conceal everyday wear, ensuring your carpet maintains its appearance over time.\u003c\/p\u003e\n\n\u003cp\u003eThe neutral Doeskin shade provides a smooth, understated finish that enhances both style and practicality. The fleece backing adds cushioning underfoot and improves thermal insulation, helping to create a more comfortable living space. Backed by a 10-year stain and wear warranty, this carpet offers long-lasting reliability with minimal upkeep.\u003c\/p\u003e\n\n\u003ch2\u003eIdeal Use and Placement\u003c\/h2\u003e\n\u003cp\u003eThis carpet is ideal for living rooms, hallways, stairs, bedrooms and light commercial areas where durability is essential. It performs particularly well in busy households and spaces with frequent foot traffic.\u003c\/p\u003e\n\n\u003cp\u003eThe Doeskin shade delivers a soft and adaptable finish that pairs beautifully with neutral décor, wood accents and modern furnishings, helping to create a bright and welcoming interior.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: 100% Excellon Polypropylene\u003c\/li\u003e\n\u003cli\u003eConstruction: Twist pile\u003c\/li\u003e\n\u003cli\u003eWear Warranty: 10 Years\u003c\/li\u003e\n\u003cli\u003eStain Resistance: Bleach cleanable\u003c\/li\u003e\n\u003cli\u003eSuitability: Extra Heavy Domestic \/ Medium Contract\u003c\/li\u003e\n\u003cli\u003eBacking: Fleece\u003c\/li\u003e\n\u003cli\u003eColours: Fresh on-trend palette\u003c\/li\u003e\n\u003cli\u003eMade in: UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAvailable Widths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e4 metres\u003c\/li\u003e\n\u003cli\u003e5 metres\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\n\u003cp\u003eThe Primo Ultra Doeskin carpet combines exceptional durability with a soft, contemporary aesthetic. Its easy-clean fibres, comfortable backing and versatile colour make it a practical and stylish flooring solution for demanding environments.\u003c\/p\u003e\n\n\u003cp\u003eChoose this carpet for a low-maintenance, hardwearing option that delivers comfort, resilience and timeless appeal throughout your home or workspace.\u003c\/p\u003e\n\u003c!-- hcd-uk-para --\u003e\u003cp\u003eAvailable for delivery to Northern Ireland and the Republic of Ireland. Free delivery on orders over £899 \/ €899 — see our \u003ca href=\"\/en-ie\/policies\/shipping-policy\"\u003eshipping policy\u003c\/a\u003e for full details. Fast dispatch and easy returns available. Shop now at Home Centre Direct.\u003c\/p\u003e\u003c!-- \/hcd-uk-para --\u003e","brand":"Cormar-Carpets","offers":[{"title":"Default Title","offer_id":48903960330469,"sku":"108-343108","price":28.47,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2485\/6752\/files\/primo-ultra_doeskin_overhead.jpg?v=1778384247","url":"https:\/\/homecentredirect.co.uk\/en-ie\/products\/primo-ultra-doeskin-carpet","provider":"Home Centre Direct","version":"1.0","type":"link"}