{"product_id":"primo-ultra-ecru-carpet","title":"Primo Ultra Ecru Carpet","description":"\u003cp\u003eThe Primo Ultra Ecru carpet offers a light and elegant finish with its soft neutral tones and refined twist pile construction. Its gentle colouring creates a bright and airy feel, making it a versatile choice that enhances both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003ePart of the Primo Ultra range, this carpet is manufactured in the UK from 100% Excellon Polypropylene. Designed for busy homes and light commercial environments, it provides excellent stain resistance and is fully bleach cleanable, making everyday maintenance simple and convenient. Suitable for extra heavy domestic use and medium contract settings, it combines long-lasting durability with comfort thanks to its soft fleece backing.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features of Primo Ultra Carpet\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e100% Excellon Polypropylene for durability and easy care\u003c\/li\u003e\n\u003cli\u003eTwist pile construction for extra heavy domestic and contract use\u003c\/li\u003e\n\u003cli\u003eBleach cleanable fibres for effortless stain removal\u003c\/li\u003e\n\u003cli\u003eFresh, on-trend colour palette to suit a wide range of interiors\u003c\/li\u003e\n\u003cli\u003eSoft fleece backing for enhanced comfort and insulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eMaterials and Build Quality\u003c\/h2\u003e\n\u003cp\u003eThe Primo Ultra Ecru carpet is crafted from high-performance polypropylene fibres engineered to withstand heavy foot traffic. Its dense twist pile construction resists flattening while helping to disguise everyday wear, ensuring your carpet maintains its appearance over time.\u003c\/p\u003e\n\n\u003cp\u003eThe Ecru shade delivers a clean and subtle finish that enhances both style and practicality. The fleece backing provides cushioning underfoot and improves thermal insulation, helping to create a comfortable and energy-efficient home. Backed by a 10-year stain and wear warranty, this carpet offers dependable performance with minimal upkeep.\u003c\/p\u003e\n\n\u003ch2\u003eIdeal Use and Placement\u003c\/h2\u003e\n\u003cp\u003eThis carpet is ideal for living rooms, hallways, stairs, bedrooms and light commercial areas where durability is essential. It performs particularly well in busy households and high-traffic spaces.\u003c\/p\u003e\n\n\u003cp\u003eThe Ecru shade pairs beautifully with neutral palettes, soft furnishings and modern décor, helping to create a bright, open and welcoming interior.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: 100% Excellon Polypropylene\u003c\/li\u003e\n\u003cli\u003eConstruction: Twist pile\u003c\/li\u003e\n\u003cli\u003eWear Warranty: 10 Years\u003c\/li\u003e\n\u003cli\u003eStain Resistance: Bleach cleanable\u003c\/li\u003e\n\u003cli\u003eSuitability: Extra Heavy Domestic \/ Medium Contract\u003c\/li\u003e\n\u003cli\u003eBacking: Fleece\u003c\/li\u003e\n\u003cli\u003eColours: Fresh on-trend palette\u003c\/li\u003e\n\u003cli\u003eMade in: UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAvailable Widths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e4 metres\u003c\/li\u003e\n\u003cli\u003e5 metres\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\n\u003cp\u003eThe Primo Ultra Ecru carpet combines exceptional durability with a soft, timeless aesthetic. Its easy-clean fibres, comfortable backing and light neutral tone make it a practical and stylish flooring solution for demanding environments.\u003c\/p\u003e\n\n\u003cp\u003eChoose this carpet for a low-maintenance, hardwearing option that delivers comfort, resilience and a fresh, elegant finish throughout your home or workspace.\u003c\/p\u003e\n\u003c!-- hcd-uk-para --\u003e\u003cp\u003eAvailable for delivery to Northern Ireland and the Republic of Ireland. Free delivery on orders over £899 \/ €899 — see our \u003ca href=\"\/en-ie\/policies\/shipping-policy\"\u003eshipping policy\u003c\/a\u003e for full details. Fast dispatch and easy returns available. Shop now at Home Centre Direct.\u003c\/p\u003e\u003c!-- \/hcd-uk-para --\u003e","brand":"Cormar-Carpets","offers":[{"title":"Default Title","offer_id":48903960789221,"sku":"108-413919","price":28.47,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2485\/6752\/files\/primo-ultra_ecru_overhead.jpg?v=1778384289","url":"https:\/\/homecentredirect.co.uk\/en-ie\/products\/primo-ultra-ecru-carpet","provider":"Home Centre Direct","version":"1.0","type":"link"}