{"product_id":"primo-grande-beaver-carpet","title":"Primo Grande Beaver Carpet","description":"\u003cp\u003eThe Primo Grande Beaver carpet delivers a warm and inviting look with its rich brown tone and extra heavyweight twist pile construction. Its natural, earthy colour brings depth and comfort to interiors, making it a perfect choice for cosy yet stylish living spaces.\u003c\/p\u003e\n\n\u003cp\u003ePart of the Primo Grande range, this carpet is manufactured in the UK from 100% Excellon Polypropylene. Designed for demanding environments, it is highly stain resistant and fully bleach cleanable, allowing for easy everyday maintenance. Suitable for extra heavy domestic use and medium contract settings, it offers exceptional durability alongside comfort with its soft fleece backing.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features of Primo Grande Carpet\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e100% Excellon Polypropylene for durability and easy care\u003c\/li\u003e\n\u003cli\u003eExtra heavyweight twist pile for enhanced performance\u003c\/li\u003e\n\u003cli\u003eBleach cleanable fibres for effortless stain removal\u003c\/li\u003e\n\u003cli\u003eSuitable for extra heavy domestic and medium contract use\u003c\/li\u003e\n\u003cli\u003eSoft fleece backing for added comfort and insulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eMaterials and Build Quality\u003c\/h2\u003e\n\u003cp\u003eThe Primo Grande Beaver carpet is crafted from high-quality polypropylene fibres designed to withstand heavy wear. Its dense twist pile construction helps conceal dirt and resist flattening, ensuring the carpet maintains a smart and well-kept appearance in high-traffic areas.\u003c\/p\u003e\n\n\u003cp\u003eThe fleece backing provides a cushioned feel underfoot while also supporting the carpet’s structure and improving insulation. Backed by a 10-year stain and wear warranty, this carpet offers reliable long-term performance with minimal upkeep.\u003c\/p\u003e\n\n\u003ch2\u003eIdeal Use and Placement\u003c\/h2\u003e\n\u003cp\u003eThis carpet is ideal for living rooms, hallways, stairs, offices and other high-traffic areas where durability and easy maintenance are essential. It performs exceptionally well in both busy homes and medium contract environments.\u003c\/p\u003e\n\n\u003cp\u003eThe Beaver shade offers a warm and versatile finish that pairs beautifully with neutral palettes, wooden furnishings and a variety of interior styles, helping to create a comfortable and welcoming space.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: 100% Excellon Polypropylene\u003c\/li\u003e\n\u003cli\u003eConstruction: Extra heavyweight twist pile\u003c\/li\u003e\n\u003cli\u003eWear Warranty: 10 Years\u003c\/li\u003e\n\u003cli\u003eStain Resistance: Bleach cleanable\u003c\/li\u003e\n\u003cli\u003eSuitability: Extra Heavy Domestic \/ Medium Contract\u003c\/li\u003e\n\u003cli\u003eBacking: Fleece\u003c\/li\u003e\n\u003cli\u003eColours: 16 modern shades (plain and heather mix)\u003c\/li\u003e\n\u003cli\u003eMade in: UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAvailable Widths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e4 metres\u003c\/li\u003e\n\u003cli\u003e5 metres\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\n\u003cp\u003eThe Primo Grande Beaver carpet combines extra heavyweight durability with a warm, natural aesthetic. Its easy-clean fibres, dense twist pile and supportive backing make it a dependable flooring solution for high-traffic spaces.\u003c\/p\u003e\n\n\u003cp\u003eChoose this carpet for a low-maintenance, long-lasting option that delivers comfort, resilience and timeless style for both home and commercial use.\u003c\/p\u003e\n\u003c!-- hcd-uk-para --\u003e\u003cp\u003eAvailable for delivery to Northern Ireland and the Republic of Ireland. Free delivery on orders over £899 \/ €899 — see our \u003ca href=\"\/policies\/shipping-policy\"\u003eshipping policy\u003c\/a\u003e for full details. Fast dispatch and easy returns available. Shop now at Home Centre Direct.\u003c\/p\u003e\u003c!-- \/hcd-uk-para --\u003e","brand":"Cormar-Carpets","offers":[{"title":"Default Title","offer_id":48901192646885,"sku":"108-648757","price":25.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2485\/6752\/files\/c-inetpub-wwwroot-cormar-carpets-b2c-cms-cormarcarpetsb2c-v8-images-import-image_166e29ff-fc40-492b-bbc2-4cff12a80a52.jpg?v=1778383405","url":"https:\/\/homecentredirect.co.uk\/products\/primo-grande-beaver-carpet","provider":"Home Centre Direct","version":"1.0","type":"link"}