{"product_id":"primo-naturals-brioche-carpet","title":"Primo Naturals Brioche Carpet","description":"\u003cp\u003eThe Primo Naturals Brioche carpet brings warmth and softness to your home with its rich, creamy tone and beautifully blended tri-colour heather finish. Its subtle texture adds depth and interest, creating a cosy and inviting atmosphere that suits both modern and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003ePart of the Primo Naturals range from Cormar Carpets, this carpet is manufactured in the UK from 100% Excellon Polypropylene. Designed for busy households, it offers excellent stain resistance and is fully bleach cleanable, making everyday maintenance quick and hassle-free. Suitable for heavy domestic use, it combines long-lasting durability with comfort thanks to its soft fleece backing.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features of Primo Naturals Carpet\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e100% Excellon Polypropylene for durability and easy care\u003c\/li\u003e\n\u003cli\u003eTwist pile construction designed for heavy domestic use\u003c\/li\u003e\n\u003cli\u003eBleach cleanable fibres for effortless stain removal\u003c\/li\u003e\n\u003cli\u003eTri-colour heather yarns for a natural textured appearance\u003c\/li\u003e\n\u003cli\u003eSoft fleece backing for enhanced comfort and insulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eMaterials and Build Quality\u003c\/h2\u003e\n\u003cp\u003eThe Primo Naturals Brioche carpet is crafted using high-quality polypropylene fibres engineered to withstand daily wear. Its dense twist pile construction helps conceal dirt and footprints, keeping your carpet looking fresh and well maintained over time.\u003c\/p\u003e\n\n\u003cp\u003eThe tri-colour heather yarns create a subtle blend of tones that not only enhance visual appeal but also help mask signs of everyday use. The fleece backing provides a cushioned feel underfoot and improves insulation. Backed by a 10-year stain and wear warranty, this carpet offers dependable performance with minimal upkeep.\u003c\/p\u003e\n\n\u003ch2\u003eIdeal Use and Placement\u003c\/h2\u003e\n\u003cp\u003eThis carpet is ideal for living rooms, hallways, stairs and bedrooms where durability and practicality are essential. It performs especially well in high-traffic areas within busy family homes.\u003c\/p\u003e\n\n\u003cp\u003eThe Brioche shade offers a warm and versatile finish that pairs beautifully with neutral interiors, natural materials and soft furnishings, helping to create a welcoming and comfortable living space.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: 100% Excellon Polypropylene\u003c\/li\u003e\n\u003cli\u003eConstruction: Twist pile\u003c\/li\u003e\n\u003cli\u003eWear Warranty: 10 Years\u003c\/li\u003e\n\u003cli\u003eStain Resistance: Bleach cleanable\u003c\/li\u003e\n\u003cli\u003eSuitability: Heavy Domestic\u003c\/li\u003e\n\u003cli\u003eBacking: Fleece\u003c\/li\u003e\n\u003cli\u003eColours: 15 tri-colour heather shades\u003c\/li\u003e\n\u003cli\u003eMade in: UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAvailable Widths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e4 metres\u003c\/li\u003e\n\u003cli\u003e5 metres\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\n\u003cp\u003eThe Primo Naturals Brioche carpet combines durable performance with a soft, inviting aesthetic. Its easy-clean fibres, textured heather finish and comfortable backing make it a practical yet stylish flooring choice for everyday living.\u003c\/p\u003e\n\n\u003cp\u003eChoose this carpet for a low-maintenance, long-lasting option that delivers warmth, resilience and timeless style throughout your home.\u003c\/p\u003e\n\u003c!-- hcd-uk-para --\u003e\u003cp\u003eAvailable for delivery to Northern Ireland and the Republic of Ireland. Free delivery on orders over £899 \/ €899 — see our \u003ca href=\"\/policies\/shipping-policy\"\u003eshipping policy\u003c\/a\u003e for full details. Fast dispatch and easy returns available. Shop now at Home Centre Direct.\u003c\/p\u003e\u003c!-- \/hcd-uk-para --\u003e","brand":"Cormar-Carpets","offers":[{"title":"Default Title","offer_id":48901339939045,"sku":"108-315650","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2485\/6752\/files\/pnatbrio4s_overhead.jpg?v=1778383581","url":"https:\/\/homecentredirect.co.uk\/products\/primo-naturals-brioche-carpet","provider":"Home Centre Direct","version":"1.0","type":"link"}