{"product_id":"primo-plus-chenille-carpet","title":"Primo Plus Chenille Carpet","description":"\u003cp\u003eThe Primo Plus Chenille carpet offers a soft and inviting finish with its warm, neutral tone and durable twist pile construction. Its gentle colouring creates a cosy and elegant atmosphere, making it a versatile choice for both modern and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003ePart of the Primo Plus range from Cormar Carpets, this carpet is manufactured in the UK from 100% Excellon Polypropylene. Designed for modern family living, it is highly stain resistant and fully bleach cleanable, ensuring easy maintenance for everyday spills and marks. Suitable for heavy domestic use, it combines lasting durability with comfort thanks to its soft fleece backing.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features of Primo Plus Carpet\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e100% Excellon Polypropylene for durability and easy care\u003c\/li\u003e\n\u003cli\u003eTwist pile construction designed for heavy domestic use\u003c\/li\u003e\n\u003cli\u003eBleach cleanable fibres for effortless stain removal\u003c\/li\u003e\n\u003cli\u003eWide range of contemporary colour options\u003c\/li\u003e\n\u003cli\u003eSoft fleece backing for added comfort and insulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eMaterials and Build Quality\u003c\/h2\u003e\n\u003cp\u003eThe Primo Plus Chenille carpet is crafted from high-quality polypropylene fibres engineered to withstand daily wear. Its dense twist pile construction helps conceal dirt and resist flattening, ensuring the carpet maintains a neat and well-kept appearance even in busy areas.\u003c\/p\u003e\n\n\u003cp\u003eThe fleece backing provides a cushioned feel underfoot while also enhancing insulation and supporting the carpet’s structure. Backed by a 10-year stain and wear warranty, this carpet offers dependable long-term performance with minimal upkeep.\u003c\/p\u003e\n\n\u003ch2\u003eIdeal Use and Placement\u003c\/h2\u003e\n\u003cp\u003eThis carpet is ideal for living rooms, hallways, stairs and bedrooms where durability and easy maintenance are essential. It performs especially well in busy family homes.\u003c\/p\u003e\n\n\u003cp\u003eThe Chenille shade offers a warm and adaptable finish that pairs beautifully with neutral palettes, soft furnishings and a wide range of décor styles, helping to create a comfortable and welcoming space.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: 100% Excellon Polypropylene\u003c\/li\u003e\n\u003cli\u003eConstruction: Twist pile\u003c\/li\u003e\n\u003cli\u003eWear Warranty: 10 Years\u003c\/li\u003e\n\u003cli\u003eStain Resistance: Bleach cleanable\u003c\/li\u003e\n\u003cli\u003eSuitability: Heavy Domestic\u003c\/li\u003e\n\u003cli\u003eBacking: Fleece\u003c\/li\u003e\n\u003cli\u003eColours: Multiple contemporary shades\u003c\/li\u003e\n\u003cli\u003eMade in: UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAvailable Widths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e4 metres\u003c\/li\u003e\n\u003cli\u003e5 metres\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\n\u003cp\u003eThe Primo Plus Chenille carpet combines reliable durability with a soft, welcoming aesthetic. Its easy-clean fibres, dense twist pile and comfortable backing make it a practical flooring solution for everyday living.\u003c\/p\u003e\n\n\u003cp\u003eChoose this carpet for a low-maintenance, long-lasting option that delivers comfort, resilience and timeless style throughout your home.\u003c\/p\u003e\n\u003c!-- hcd-uk-para --\u003e\u003cp\u003eAvailable for delivery to Northern Ireland and the Republic of Ireland. Free delivery on orders over £899 \/ €899 — see our \u003ca href=\"\/policies\/shipping-policy\"\u003eshipping policy\u003c\/a\u003e for full details. Fast dispatch and easy returns available. Shop now at Home Centre Direct.\u003c\/p\u003e\u003c!-- \/hcd-uk-para --\u003e","brand":"Cormar-Carpets","offers":[{"title":"Default Title","offer_id":48901341774053,"sku":"108-768241","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2485\/6752\/files\/ppluchen4s_overhead.jpg?v=1778383824","url":"https:\/\/homecentredirect.co.uk\/products\/primo-plus-chenille-carpet","provider":"Home Centre Direct","version":"1.0","type":"link"}