{"product_id":"primo-plus-ecru-carpet","title":"Primo Plus Ecru Carpet","description":"\u003cp\u003eThe Primo Plus Ecru carpet brings a soft and elegant neutral finish to your home with its light, natural tone and durable twist pile construction. Its understated colour creates a calm and welcoming look, making it a versatile choice for both modern and classic interiors.\u003c\/p\u003e\n\n\u003cp\u003ePart of the Primo Plus range from Cormar Carpets, this carpet is manufactured in the UK from 100% Excellon Polypropylene. Designed for modern family living, it is highly stain resistant and fully bleach cleanable, making everyday cleaning simple. Suitable for heavy domestic use, it combines reliable durability with comfort through its soft fleece backing.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features of Primo Plus Carpet\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e100% Excellon Polypropylene for durability and easy care\u003c\/li\u003e\n\u003cli\u003eTwist pile construction designed for heavy domestic use\u003c\/li\u003e\n\u003cli\u003eBleach cleanable fibres for easy stain removal\u003c\/li\u003e\n\u003cli\u003eWide range of contemporary colour options\u003c\/li\u003e\n\u003cli\u003eSoft fleece backing for added comfort and insulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eMaterials and Build Quality\u003c\/h2\u003e\n\u003cp\u003eThe Primo Plus Ecru carpet is crafted from high-quality polypropylene fibres designed to withstand everyday wear. Its dense twist pile construction helps hide dirt and resist flattening, keeping the carpet looking neat and well maintained in busy areas.\u003c\/p\u003e\n\n\u003cp\u003eThe fleece backing adds a soft, cushioned feel underfoot while also helping with insulation and long-term structure. Backed by a 10-year stain and wear warranty, this carpet offers dependable performance with minimal upkeep.\u003c\/p\u003e\n\n\u003ch2\u003eIdeal Use and Placement\u003c\/h2\u003e\n\u003cp\u003eThis carpet is ideal for living rooms, hallways, stairs and bedrooms where comfort, durability and easy maintenance are important. It performs especially well in busy family homes.\u003c\/p\u003e\n\n\u003cp\u003eThe Ecru shade provides a light and adaptable finish that pairs beautifully with neutral palettes, soft furnishings and a wide range of décor styles.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: 100% Excellon Polypropylene\u003c\/li\u003e\n\u003cli\u003eConstruction: Twist pile\u003c\/li\u003e\n\u003cli\u003eWear Warranty: 10 Years\u003c\/li\u003e\n\u003cli\u003eStain Resistance: Bleach cleanable\u003c\/li\u003e\n\u003cli\u003eSuitability: Heavy Domestic\u003c\/li\u003e\n\u003cli\u003eBacking: Fleece\u003c\/li\u003e\n\u003cli\u003eColours: Multiple contemporary shades\u003c\/li\u003e\n\u003cli\u003eMade in: UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAvailable Widths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e4 metres\u003c\/li\u003e\n\u003cli\u003e5 metres\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\n\u003cp\u003eThe Primo Plus Ecru carpet combines practical durability with a soft, timeless appearance. Its easy-clean fibres, dense twist pile and comfortable backing make it a reliable flooring option for everyday living.\u003c\/p\u003e\n\n\u003cp\u003eChoose this carpet for a low-maintenance, long-lasting solution that delivers comfort, resilience and subtle style throughout your home.\u003c\/p\u003e\n\u003c!-- hcd-uk-para --\u003e\u003cp\u003eAvailable for delivery to Northern Ireland and the Republic of Ireland. Free delivery on orders over £899 \/ €899 — see our \u003ca href=\"\/policies\/shipping-policy\"\u003eshipping policy\u003c\/a\u003e for full details. Fast dispatch and easy returns available. Shop now at Home Centre Direct.\u003c\/p\u003e\u003c!-- \/hcd-uk-para --\u003e","brand":"Cormar-Carpets","offers":[{"title":"Default Title","offer_id":48901341380837,"sku":"108-264169","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2485\/6752\/files\/ppluecru4s_overhead.jpg?v=1778383795","url":"https:\/\/homecentredirect.co.uk\/products\/primo-plus-ecru-carpet","provider":"Home Centre Direct","version":"1.0","type":"link"}