{"product_id":"primo-ultra-snowdrift-carpet","title":"Primo Ultra Snowdrift Carpet","description":"\u003cp\u003eThe Primo Ultra Snowdrift carpet offers a fresh and bright appearance with its light, crisp tones and refined twist pile finish. Its clean colouring helps to open up spaces and create an airy, modern feel, making it an excellent choice for contemporary interiors.\u003c\/p\u003e\n\n\u003cp\u003ePart of the Primo Ultra range, this carpet is manufactured in the UK from 100% Excellon Polypropylene. Designed for busy homes and light commercial environments, it provides excellent stain resistance and is fully bleach cleanable, ensuring easy everyday maintenance. Suitable for extra heavy domestic use and medium contract settings, it delivers lasting durability along with comfort thanks to its soft fleece backing.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features of Primo Ultra Carpet\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e100% Excellon Polypropylene for durability and easy maintenance\u003c\/li\u003e\n\u003cli\u003eTwist pile construction for extra heavy domestic and contract use\u003c\/li\u003e\n\u003cli\u003eBleach cleanable fibres for effortless stain removal\u003c\/li\u003e\n\u003cli\u003eFresh, on-trend colour palette to suit modern interiors\u003c\/li\u003e\n\u003cli\u003eSoft fleece backing for enhanced comfort and insulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eMaterials and Build Quality\u003c\/h2\u003e\n\u003cp\u003eThe Primo Ultra Snowdrift carpet is crafted from high-performance polypropylene fibres engineered to withstand heavy foot traffic. Its dense twist pile construction resists flattening while helping to disguise everyday wear, ensuring your carpet maintains its appearance over time.\u003c\/p\u003e\n\n\u003cp\u003eThe Snowdrift shade delivers a bright and contemporary finish that enhances both style and practicality. The fleece backing provides cushioning underfoot and improves thermal insulation, helping to create a comfortable and energy-efficient living environment. Backed by a 10-year stain and wear warranty, this carpet offers reliable performance with minimal upkeep.\u003c\/p\u003e\n\n\u003ch2\u003eIdeal Use and Placement\u003c\/h2\u003e\n\u003cp\u003eThis carpet is ideal for living rooms, hallways, stairs, bedrooms and light commercial areas where durability is essential. It performs particularly well in busy households and high-traffic spaces.\u003c\/p\u003e\n\n\u003cp\u003eThe Snowdrift shade pairs beautifully with neutral colour schemes, minimalist décor and modern furnishings, helping to create a bright, clean and spacious atmosphere.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: 100% Excellon Polypropylene\u003c\/li\u003e\n\u003cli\u003eConstruction: Twist pile\u003c\/li\u003e\n\u003cli\u003eWear Warranty: 10 Years\u003c\/li\u003e\n\u003cli\u003eStain Resistance: Bleach cleanable\u003c\/li\u003e\n\u003cli\u003eSuitability: Extra Heavy Domestic \/ Medium Contract\u003c\/li\u003e\n\u003cli\u003eBacking: Fleece\u003c\/li\u003e\n\u003cli\u003eColours: Fresh on-trend palette\u003c\/li\u003e\n\u003cli\u003eMade in: UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAvailable Widths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e4 metres\u003c\/li\u003e\n\u003cli\u003e5 metres\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\n\u003cp\u003eThe Primo Ultra Snowdrift carpet combines exceptional durability with a bright, contemporary aesthetic. Its easy-clean fibres, comfortable backing and light modern tone make it a practical and stylish flooring solution for demanding environments.\u003c\/p\u003e\n\n\u003cp\u003eChoose this carpet for a low-maintenance, hardwearing option that delivers comfort, resilience and a fresh, modern finish throughout your home or workspace.\u003c\/p\u003e\n\u003c!-- hcd-uk-para --\u003e\u003cp\u003eAvailable for delivery to Northern Ireland and the Republic of Ireland. Free delivery on orders over £899 \/ €899 — see our \u003ca href=\"\/policies\/shipping-policy\"\u003eshipping policy\u003c\/a\u003e for full details. Fast dispatch and easy returns available. Shop now at Home Centre Direct.\u003c\/p\u003e\u003c!-- \/hcd-uk-para --\u003e","brand":"Cormar-Carpets","offers":[{"title":"Default Title","offer_id":48903960821989,"sku":"108-204915","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2485\/6752\/files\/primo-ultra_snow-drift_overhead.jpg?v=1778384290","url":"https:\/\/homecentredirect.co.uk\/products\/primo-ultra-snowdrift-carpet","provider":"Home Centre Direct","version":"1.0","type":"link"}